Privacy Policy

1. About This Privacy Policy

This website is operated by Morocco Guided Tours (“we,” “us,” or “our”). We organise guided tours, private journeys, cultural experiences, excursions, accommodation arrangements, transportation, and related travel services in Morocco.

This Privacy Policy explains how we collect, use, store, share, and protect personal information when you:

• visit https://moroccoguided.tours;
• request information or a customised itinerary;
• make or enquire about a booking;
• subscribe to our travel updates;
• communicate with our team; or
• participate in one of our tours or experiences.

“Personal information” means information that identifies you or could reasonably be linked to you, such as your name, email address, telephone number, passport details, or booking information.

We may revise this Privacy Policy periodically to reflect changes in our services, business practices, technologies, or legal obligations. The date shown at the top indicates when it was most recently updated.

2. When We Collect Personal Information

We may collect personal information when you:

• submit an enquiry through our website;
• ask us to design a private or tailor-made Morocco itinerary;
• reserve a guided tour, activity, transfer, or travel package;
• pay a deposit or final balance;
• create an account, where this feature is available;
• subscribe to our newsletter or promotional communications;
• contact us by email, telephone, messaging application, social media, or another communication channel;
• provide traveller information before departure;
• complete a feedback form or submit a review;
• enter a promotion, survey, or competition;
• send us photographs, videos, testimonials, or other content; or
• browse or interact with our website.

We may also receive personal information from someone booking on your behalf, a travel agent, an accommodation provider, a payment service, or another partner involved in arranging your trip.

When you provide information about another traveller, you should ensure that they understand how their information may be used and that you are authorised to provide it to Morocco Guided Tours.

3. Information We May Collect

Depending on the services you request, we may collect:

• your full name;
• title, gender, or date of birth where relevant to the booking;
• postal address;
• email address;
• telephone and messaging contact details;
• nationality and country of residence;
• passport details, including passport number, expiry date, and issuing country;
• emergency-contact and next-of-kin information;
• travel dates, itinerary choices, accommodation preferences, and activity interests;
• flight, arrival, and departure details;
• dietary requirements and food allergies;
• accessibility, mobility, health, or medical information necessary to provide the requested services safely;
• travel-insurance information;
• booking history and communications with our team;
• payment and transaction information;
• reviews, photographs, videos, and other content you submit;
• technical information, such as your IP address, browser type, device information, approximate location, and website activity; and
• your marketing and communication preferences.

We ask that you provide only the health or medical information necessary for us to arrange your tour and support your safety. This information may be considered sensitive personal information under applicable data-protection laws.

Payment-card information may be processed directly by an independent payment provider. Where this occurs, Morocco Guided Tours may not receive or store your complete payment-card details.

4. How We Use Personal Information

Morocco Guided Tours may use your information to:

• respond to enquiries and prepare tour proposals, itineraries, or quotations;
• create, confirm, and manage your booking;
• arrange guides, drivers, accommodation, meals, activities, transfers, permits, and other travel services;
• communicate important information before, during, and after your trip;
• collect and process payments, refunds, and booking adjustments;
• confirm traveller identity where reasonably necessary;
• accommodate dietary, accessibility, medical, or other special requirements;
• provide emergency assistance and support traveller safety;
• communicate with an emergency contact when reasonably necessary;
• provide customer support and respond to complaints or feedback;
• administer, maintain, and protect our website;
• detect fraud, misuse, unlawful activity, or disruptive behaviour;
• improve our itineraries, customer service, website, and marketing activities;
• produce anonymous or aggregated business and website statistics;
• maintain financial, administrative, and booking records;
• comply with legal, tax, insurance, regulatory, and law-enforcement requirements;
• establish, exercise, or defend legal claims; and
• send destination inspiration, company news, new-tour announcements, or special offers where you have consented or where otherwise permitted by law.

We do not use sensitive information, such as medical, accessibility, or dietary information, for advertising purposes.

5. Legal Grounds for Processing

Where applicable data-protection law requires Morocco Guided Tours to identify a legal basis for processing your information, we may process it because:

• processing is necessary to take steps at your request before entering into a contract;
• processing is necessary to fulfil our travel contract with you;
• you have given us your consent;
• we must comply with a legal obligation;
• processing is necessary to protect your or another person’s vital interests; or
• we have a legitimate business interest that does not override your rights and freedoms.

Our legitimate interests may include managing customer relationships, improving our services, protecting our business, preventing fraud, maintaining website security, responding to enquiries, and promoting relevant travel services.

Where Morocco Guided Tours relies on your consent, you may withdraw that consent at any time. Withdrawing consent will not affect processing that lawfully took place before the withdrawal.

6. Sharing Information with Tour Partners

To provide your Morocco tour or travel service, we may share relevant personal information with carefully selected providers, including:

• local guides and tour leaders;
• drivers and transportation companies;
• riads, hotels, desert camps, guesthouses, and other accommodation providers;
• restaurants and catering providers;
• activity operators and attraction managers;
• trekking, cycling, surfing, camel-excursion, and adventure-service providers;
• domestic transport operators;
• reservation and itinerary-management platforms;
• payment processors and financial institutions;
• website hosting, technology, communications, and support providers;
• accountants, auditors, insurers, lawyers, and professional advisers;
• travel agents or booking partners involved in your reservation; and
• government bodies, tourism authorities, courts, regulators, or law-enforcement agencies where disclosure is legally required.

Morocco Guided Tours aims to disclose only the information reasonably necessary for each provider to perform its part of your booking. For example, an accommodation provider may need your name, arrival date, room requirements, and dietary information but would not ordinarily need your complete communication history.

Some suppliers operate independently and may have their own privacy policies and legal responsibilities.

Morocco Guided Tours does not sell your personal information to third parties.

7. International Data Transfers

Travel arrangements may require personal information to be accessed, stored, or processed in Morocco and in other countries where our technology providers, payment providers, booking partners, suppliers, or professional advisers operate.

Data-protection standards may differ between countries. Where required by applicable law, Morocco Guided Tours will use appropriate safeguards for international transfers. These safeguards may include contractual protections, adequacy decisions, consent, or another legally recognised transfer mechanism.

By asking Morocco Guided Tours to arrange travel services in Morocco, you understand that relevant traveller information may need to be shared with Morocco-based guides, drivers, accommodation providers, activity operators, and other local suppliers to deliver your booking.

8. Marketing Communications

Morocco Guided Tours may send you travel inspiration, company news, new-itinerary announcements, and promotional offers where you have agreed to receive them or where we are otherwise legally permitted to do so.

You may unsubscribe at any time by:

• selecting the unsubscribe option in a marketing email; or
• contacting us at booking@moroccoguided.tours.

After opting out of marketing, you may continue to receive essential messages relating to an enquiry, active booking, payment, itinerary, safety issue, or legal matter.

9. Cookies and Similar Technologies

The Morocco Guided Tours website may use cookies, pixels, local storage, and similar technologies.

A cookie is a small data file stored on your computer, tablet, or mobile device when you visit a website. Cookies may help websites function properly, remember visitor preferences, analyse website activity, and measure the effectiveness of marketing.

We may use the following categories of cookies:

Some cookies may be placed directly by Morocco Guided Tours, while others may be placed by third-party services such as analytics providers, embedded map providers, video platforms, social-media networks, or advertising partners.

Session cookies are generally deleted when you close your browser. Persistent cookies may remain on your device for a defined period or until you delete them.

Where required by law, we will request your consent before placing non-essential cookies. You may manage your choices through our cookie banner, cookie settings tool, or browser settings.

Blocking certain cookies may affect the availability or performance of maps, booking tools, videos, forms, and other website features.

10. Website Analytics and IP Addresses

When you visit https://moroccoguided.tours, our systems or service providers may automatically record technical information, including:

• your IP address;
• browser and device type;
• operating system;
• referring website;
• pages visited;
• links selected;
• dates and times of access;
• approximate location; and
• website errors or performance information.

Morocco Guided Tours may use this information to operate and secure the website, understand visitor behaviour, identify technical problems, measure marketing performance, and improve the visitor experience.

Where practical, analytics information will be aggregated or anonymised. We do not use website logs alone to create detailed personal profiles of individual visitors.

An IP address is a number assigned to your device or network when you access the internet. Although it may identify a device or approximate location, it may not identify you personally without additional information.

11. Links to Other Websites

The Morocco Guided Tours website may include links to airlines, accommodation providers, travel resources, activity operators, social-media platforms, review websites, and other independent third parties.

Morocco Guided Tours does not control these external websites or their privacy practices. Their own terms and privacy policies apply when you visit them or provide information through them.

The inclusion of a third-party link on https://moroccoguided.tours does not mean that Morocco Guided Tours accepts responsibility for that website or its handling of personal information. You access third-party websites at your own risk.

12. Data Security

Morocco Guided Tours uses reasonable organisational and technical measures intended to protect personal information from accidental loss, unauthorised access, misuse, alteration, or disclosure.

These measures may include:

• limiting access to team members and service providers who require the information;
• password protection and account-access controls;
• secure systems and reputable technology providers;
• staff and supplier confidentiality requirements;
• data backups and security monitoring; and
• procedures for responding to suspected security incidents.

No website, email system, messaging service, payment system, or internet transmission can be guaranteed to be completely secure. Information transmitted electronically is therefore provided at your own risk.

You should avoid sending complete payment-card information, passwords, or unnecessary sensitive information through unsecured email or messaging services.

13. Data Retention

Morocco Guided Tours retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The period for which we retain information may depend on:

• the nature of our relationship with you;
• whether you have an active, cancelled, or completed booking;
• financial, accounting, taxation, and insurance requirements;
• health and safety considerations;
• complaint and dispute-management requirements;
• limitation periods for legal claims;
• fraud-prevention and security requirements; and
• applicable legal or regulatory obligations.

When personal information is no longer reasonably required, Morocco Guided Tours will take appropriate steps to delete it, anonymise it, or securely restrict its use.

14. Data Breaches

Morocco Guided Tours maintains procedures for assessing and responding to suspected personal-data breaches.

Where a breach creates a legally reportable risk, we will notify the appropriate supervisory or regulatory authority within the period required by applicable law.

Where a breach is likely to create a serious risk to affected individuals, we will also contact those individuals using an appropriate communication method.

Any notification may explain:

• the nature of the incident;
• the types of information affected;
• the possible consequences;
• the measures Morocco Guided Tours has taken or intends to take; and
• recommended steps affected individuals can take to reduce potential harm.

15. Photographs, Reviews, and User-Submitted Content

Morocco Guided Tours will not use identifiable photographs, videos, testimonials, reviews, or other promotional content submitted by you unless we have an appropriate legal basis, such as your consent.

Where you authorise us to use your content, it may be used for the purposes agreed with you, including on:

• the Morocco Guided Tours website;
• social-media pages;
• brochures and promotional materials;
• advertisements;
• presentations; and
• other marketing channels.

Unless otherwise agreed in writing:

• you retain ownership of your original content;
• you confirm that you have the right to provide and authorise the use of the content;
• Morocco Guided Tours will not sell ownership of your content to another party;
• we may use service providers to publish or promote the authorised content; and
• you may withdraw your consent for future use by contacting booking@moroccoguided.tours.

Withdrawal of consent does not automatically require the recall of printed materials already distributed or the removal of content lawfully used before consent was withdrawn.

Where reasonably practical, Morocco Guided Tours will stop new uses and remove the content from channels under our direct control.

16. Children’s Information

Our website and services are not intended to collect personal information directly from children without the involvement of a parent, legal guardian, or responsible adult.

Where a child is included in a family or group booking, Morocco Guided Tours may collect information necessary to arrange and safely provide the trip, including:

• the child’s name;
• age or date of birth;
• passport details;
• dietary or medical requirements;
• accommodation requirements; and
• emergency-contact information.

The person making the booking confirms that they are authorised to provide this information.

Morocco Guided Tours does not knowingly use children’s personal information for direct marketing.

17. Your Privacy Rights

Depending on where you live and which laws apply, you may have the right to:

• request access to personal information Morocco Guided Tours holds about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information;
• ask us to restrict certain processing;
• object to processing based on legitimate interests;
• withdraw consent;
• request a portable copy of certain information;
• opt out of direct marketing;
• request information about international-transfer safeguards; and
• submit a complaint to an appropriate data-protection authority.

These rights may be subject to legal conditions, exemptions, identity-verification requirements, and record-retention obligations.

To exercise a privacy right, contact booking@moroccoguided.tours and clearly describe your request.

Morocco Guided Tours may ask for information necessary to confirm your identity and prevent personal information from being disclosed to an unauthorised person.

We will not ordinarily charge a fee for responding to a reasonable privacy request. Where permitted by applicable law, we may charge a reasonable administrative fee or refuse a request that is clearly unfounded, excessive, or repetitive.

18. Complaints

Please contact Morocco Guided Tours first if you have questions or concerns about how we collect, use, share, or protect personal information.

We will review your concern and make reasonable efforts to resolve it.

Depending on your location and applicable law, you may also have the right to submit a complaint to the data-protection or privacy authority responsible for your country or region.